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Thursday, October 18, 2012

Chipotle and Consumer Foodstuffs Wrap-up

This is our final blog post for Consumer Foodstuffs and we are finishing off with a favorite - Chipotle -as well as with wrap up of the entire two weeks that we have been posting about these. Chipotle is a Mexican food restaurant chain established in 1993, and is now headed by the CEO Steve Ells. The stock-price when we first checked about a month ago was $316.13, and when the market closed today, it was at $285.93. As you can see just from these statistics, we have endured a huge loss. When we first started looking at Chipotle, we noticed that since early 2006 when it went public it has seen tremendous growth. Last quarter it experienced profits 61% higher than the previous quarter. However, Chipotle expected $704.8 million in revenue but instead earned only $690.9 million and, with this in mind, investors stopped investing and the stocks for Chipotle plummeted. As we observed action throughout September, we noticed that Chipotle was instead climbing the ranks into the largest companies, now ranking 315th. In late September, September 26 to be precise, more details emerged about what happened just a few weeks earlier that caused the stock market for Chipotle to collapse. These allegations claimed that the board of directors sold all their stocks right before the collapse, consequently leading investors and analysts to believe that they were part of a 'conspiracy' that provided them millions. All this nonsense and economic and political scandal surrounding chipotle is only furthering our decision not to invest in the company. Since first investing we have lost almost $170 on just five stocks.
We are disappointed leave on such a depressing note to close off Consumer Foodstuffs weeks but we are very excited to begin Tech month. However, we are happy to say to nearly all of our predictions of how companies would do on the stock market were correct. While some companies such as General Mills and Campbell Soup Company grew as expected, other companies including Chipotle and Starbucks suffered and caused us major losses. Now...for the results of our poll. Our readers voted Coke products over Pepsi products with an overwhelming majority!
Please make sure to keep reading later on and over the next few weeks and months, as we will keep blogging and posting more information about companies involved in growing technology, communications systems, healthcare, insurance, and everyday consumer goods. We will also post as soon as we can information about the 1999 to 2001 stock market surge and consequent collapse, as well as the 2008 market crash and recession.

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