Sony

Welcome back to Tech Month! The next company we are discussing focuses on televisions, cameras, video equipment, and gaming hardware - PlayStation. That's right, today we are talking about Sony (SNE). Sony was established in 1946 and is currently headed by the CEO, Kazuo Hirai. This is an interesting company on the Stock Market, as it has failed to experienced significant growth in the long term, adding to the fairly continuous decline in share price since 2001. Unfortunately, Sony never fully recuperated from the 2008 global recession and remains at levels about a fifth of those in 2007. When we look at the month of October, we see an imbalance marked by little room for growth. However, the release of updated products advise an increase in revenue over the coming weeks. The main product of October, the PS3 Slim to be precise, already show signs of gain. The PS3 Slim, as inferred from the title, is the original PS3 but in a slimmer and sleeker body, with sales already surpassing expectations. If Sony keeps up these sales, and continues to produce high-quality products (perhaps a PS4 or the like) in gaming hardware, the company would certainly place itself on the right track to popularity on the market. In mid-October, Sony announced plans for a new convertible (tech, not car). For those of you unfamiliar with the device, a convertible is a tablet with a detachable/attachable hard keyboard. This is a great option for users that want to convert to a tablet, but still want to have the laptop and desktop feel - one of the best transitions. These plans, are we expected, provided sustained growth for the company until the end of the month. A few days later, Sony announced new plans for worker benefits in Japan with the implementation of early retirement. This is something surrounding Japan only, and had no legitimate consequence on the global market, despite the decrease in share price. Unfortunately, we do not predict a healthy future. Considering our simulated investments on Investopedia, we bought fifteen shares a few weeks ago priced at $11.93. The market closed today with Sony at $10.90. The Japanese market, however, experienced a minor collapse with new problems with the Japanese Yen just today. We believe these problems will fade soon, but still do not expect a reliable Sony over the next few months.